Beauty in Decay with Matt Rho

Photos by Marcus Ingram (@junglebrother)

Matt Rho (@rhomatt)

Location: Richmond, VA

Managing Partner & Co-owner, Shockoe Atelier

The Lost Culture stopped by Shockoe Atelier in Richmond, VA to chop it up with Matt Rho, Managing Partner and Co-owner. Matt comes from a private equity firm, and made the move to Shockoe Atelier to help with the business side of things. Located in Richmond’s Shockoe Bottom, Shockoe Atelier specializes in hand-crafted denim, which Matt has a hand in designing.