Photos by Marcus Ingram (@junglebrother)
Black Kray, 23 (@sickboyrari16)
Location: Ashland, VA
Goth Money Records
Rapper and recording artist, Black Kray, recently kicked it with The Lost Culture. Black Kray is the co-founder of the hip-hop collective, Goth Money Records, which formed in 2012. His unique style and mannerisms made him a pioneer in the cloud rap genre. The label is a collective of rappers, directors, producers, and designers with a similar interest in “elegant trap goth music.” Black Kray also uses his talents to produce and direct.
Q: Where do you get your fashion inspiration from?
A: I get my sh*t from round the way, you feel me. Just from everybody round my way and incorporate that sh*t. I don’t know. I don’t even know, man.
Q: Is there anybody in the fashion game that’s standing out to you at all?
A: I don’t even really pay attention to the fashion world. I just do my own little thing. But as far as from what my eyes see, I do see a whole lot of clones out here. There’s nothing wrong with that. That’s a part of life. Everybody’s inspired by somebody. There’s just certain levels to the cloning, but I don’t knock anybody cloning.
Q: How long have you been doing music?
A: I’ve been doing music since, low-key, 2009/2010. That’s basically where it started at for real.
Q: What are some of your musical influences?
A: I have a whole lot of musical influences – Tupac, C-Murder, the whole No Limit, the whole Cash Money, Lil B, SpaceGhostPurrp, the rest of the OGs for real.
Q: How does music influence your style?
A: I can’t even explain it, but it really just comes from based off of a feeling. It’s just all feelings and expressions, for real, for real.
Q: How has your style evolved over time?
A: Really, I’ve been this way my whole life without me even knowing it until I got older and I realized this, but it started evolving after I started skateboarding. That really opened me up to different horizons and then from there I just kept on going.
Q: What style advice can you give?
A: Do you. Be yourself, for real, for real. That’s all I can say.
Q: Where do you do most of your shopping?
A: I do my shopping in the crib. I get all my clothes from my room. I don’t even really go out too much. I don’t even go out online and shop. I just shop from my crib. I get it from myself. I make the clothes and I wear it.
Q: You make most of your clothes?
A: Nah, I’m bullsh*tting. I go out, you feel me. I can’t tell where I go to. I’m here and there finding them good sales, you know, swagging thirty.