Photos by Marcus Ingram (@junglebrother)
Luke (@oglukemook) , 28
Hometown: Charlottesville, VA
Co-Owner, Round Two
Recently, The Lost Culture sat down with Luke Fracher, Co-Owner of Round Two, Richmond VA’s premier streetwear boutique. Round Two was established in 2013 in Richmond, and later opened a location in Los Angeles, California. Their reality series, “The Show,” documents the progression of the store, its employees, and the streetwear community. Luke is a VCU graduate and a lifelong sneaker enthusiast.
Q: How did you get into fashion?
A: Being into hip-hop and hip-hop culture, streetwear fashion intertwines with that.
Q: How would you describe your personal style?
A: My style is like aspiring to be an 80s dope dealer mixed with white, hardcore dude; British road man meets 80s dope dealer meets flashy, fly, white dude.
Q: What’s the difference between fashion and style?
A: Fashion is like this idea of how people should dress or how certain people dress. It’s an industry more than an actual thing. Style is how you portray yourself and how you put together what you wear or how you live your life on a day to day basis. Fashion is more of an idea or industry; and style is more of a personal thing.
Q: How has your personal style evolved over the years?
A: I think it’s become more refined. I’ve tried to find an aesthetic and stick to it. I wear a lot of black or full fits, things that are visually one piece. I used to wear a lot of patterns and mix sh*t up. It was a little OD for me, a little too much as I got older. I just want to keep it simple and be able to mix and match sh*t in my wardrobe. I don’t want to wake up and worry about putting a fit together. I just throw a couple of things on and it is what it is. I buy things now that fit with what I already have so I don’t have to put a fit together. It’s already together no matter what I choose out of my wardrobe.
Q: Recently, you went out of the country to Paris and London for the Round Two pop-ups. Has going out there changed your perspective on fashion?
A: I think it did in a sh*tty way. I was thinking about going out to Paris Fashion Week or London to find somebody’s style to steal, but I feel like me and my squad were the most flee people out there even in fashion week. It’s changed my perspective and made me feel better about how we’re doing sh*t because I don’t think anyone’s really f*cking with us right now, honestly.
Q: Do you have any style advice?
A: I think the best style advice is to wear stuff you’re comfortable in. You can wear something that’s super fly, but if you’re not comfortable in it, it’s not going to look right. The best looking thing you can wear is something you feel you look good in, and it will portray through that.
Q: Any style fashion do’s and don’ts?
A: Do sh*t that you’re comfortable in and what you think looks good. Don’t wear sh*t that doesn’t fit your body type. I’m not a tall guy so I can’t wear high-tops or super baggy jeans. You have to wear sh*t that fits your proportions and makes you look good in the best way. Do wear stuff that fits your body type and don’t try to do too much.
Q: Where do you do your shopping?
A: I’m fortunate enough that I get to do a lot of my shopping at my work. I pick and choose what comes in the shop, and I might take sh*t from there. But more than that, I spend a lot of money at Need Supply just because those are the homies and they get the best sh*t in Richmond. When I’m in LA or New York, Opening Ceremonies is a big place for me. Dover Street is cool. It’s a little more fashiony than my style, but I always find pieces I like at Dover Street. Online too or thrifting and vintage stuff is a big part of my wardrobe. Overall, I think Opening Ceremonies is probably the place that I get the most pieces that I actually wear on a day to day basis.
Q: Who are your favorite designers right now?
A: Stone Island is cool. Obviously Supreme. I spend a lot of time hating on Supreme, but I wear a lot of Supreme low-key pieces. I really like Alexander Wang. There’s a lot that I like that I can’t really wear myself. Raf is really cool. A lot of the high fashion is really lit, like Gosha. A lot that I like I can’t wear myself. I really admire it, but I don’t personally wear it because it doesn’t fit either my aesthetic or it physically doesn’t fit me because I’m not like 6’5” and skinny.
Q: What are your current favorite pieces in your wardrobe?
A: TNs are my favorite Nike silhouette and have been for a long time. As far as clothes, I’m a very outerwear person. I have that Walter Van Beirendonck rug jacket, Stone Island, and track suits.
Q: What are you listening to musically?
A: The new Migos sh*t is sweet. I’ve listened to a lot of Chief Keef again recently. Future is one of my favorite rappers. Gucci is classic. Also, a lot of the new wave like New Order, Clipse, Soft Cell; a lot of weird 80s music and trap music. Also, a lot of NPR. I don’t always listen to music when I’m in the whip. I listen to a lot of NPR too.